TUCKER BERARDI

This social promo highlights Part One of In A Car with Brandi Boatner, Iman Jefferson, and Kristena Lucky. The In A Car with IPR series explores both company-specific and industry-wide public relations trends from the point of view of top practitioners.

frank (purposefully lower case) is a gathering of communicators for social change. In 2018 I was lucky enough to join the team of photographers and videographers covering the event, and helped to capture and edit this end video, as well as other promotion materials.

The Humanities Seminars Program is a lifelong learning series from the University of Arizona. Every semester they submit a request for promotional videos for each course — my agency is responsible for filming, motion design, and production. For this project I did not film, but I was responsible for the video editing — from video cuts to song choice to photos and B-Roll. This is easily one of my favorite recurring projects. The class topics are always so diverse, and they're a fun opportunity to get creative with the presentation of each class, from heavy religious topics to upbeat music theory classes.

In this In A Car with IPR episode, we meet up with IPR’s new Vice Chair, Yanique Woodall, Senior Director, Corporate Communications and External Affairs, and Head of Brand Communications, at The Home Depot to discuss the latest in crisis comms, corporate purpose, leadership, and more. We start with a pre-pandemic trip to Georgia, where Yanique shows us around The Home Depot headquarters and explains The Orange Promise. Then, we revisit Yanique during the COVID-19 pandemic to discuss how The Home Depot has re-imagined how they operate in these unprecedented times.